Hinge Statistics (2026): 30+ Data Points on Users, Match Rates, and Success

Hinge has gone from a niche app to the fastest-growing major dating platform in the United States. About 30 million people use it, its revenue reached $691 million in 2025, and it is now the app where the largest share of dating-app marriages begin. This page collects more than 30 Hinge statistics on users, revenue, the male versus female gender ratio, match rates, likes per day, and success rates. Where Hinge or its parent company Match Group publish official figures, we use them. Where only estimates exist, such as match rates, we say so, since Hinge does not release an official public benchmark.

Key Hinge Statistics

• About 30 million people use Hinge, with around 1.95 million paying for premium features (Match Group / Business of Apps, 2025).
• Hinge holds about 22% of the U.S. dating app market, making it the third-largest platform (Business of Apps, 2025).
• Hinge generated $691 million in revenue in 2025, up about 25% year over year (Match Group, 2025).
• Hinge revenue grew from $8 million in 2018 to $197 million in 2022, $396 million in 2023, $550 million in 2024, and $691 million in 2025 (Match Group, 2025).
• Hinge was the only major dating app whose revenue, users, and paying users all grew double digits in 2025 (Match Group, 2025).
• Match Group has said it expects Hinge to become a $1 billion revenue business (Match Group, 2025).
• Hinge’s user base is roughly 60% to 64% male and 36% to 40% female (industry estimates, 2025).
• The largest age group on Hinge is 25 to 34, making up about 32% of users (industry estimates).
• About 87% of Hinge users say they are looking for a serious relationship (Hinge, 2025).
• Among couples who met on a dating app and married, 36% met on Hinge, ahead of Tinder at 25% and Bumble at 20% (The Knot 2025 Real Weddings Study).
• In Hinge’s own We Met survey, 90% of users rated their first date positively and 72% wanted a second date (Hinge, 2025).
• On the free plan, Hinge gives users about 8 likes per day (Hinge, 2025).
• Reported match rates per like run higher for women than men, but Hinge does not publish official figures, so these remain estimates (industry estimates).
• The Knot study behind the marriage figures surveyed nearly 17,000 couples (The Knot, 2025).

How Many People Use Hinge?

Hinge has scaled fast. About 30 million people use the app, and roughly 1.95 million pay for premium features (Match Group / Business of Apps, 2025). In the United States it holds about 22% of the dating app market, which makes it the third-largest platform behind Tinder and Bumble.

Its rise stands out against a shrinking market. While overall dating app revenue fell for the first time in 2025, Hinge was the only major app whose revenue, users, and paying users all grew double digits. For the wider market, see our dating app statistics and the full relationship and dating statistics hub.

Match Group, which owns both Hinge and Tinder, now treats Hinge as its main growth engine and has said it expects the app to reach $1 billion in revenue.

Hinge Revenue and Growth

Hinge revenue has climbed almost vertically. It grew from $8 million in 2018 to $197 million in 2022, $396 million in 2023, $550 million in 2024, and $691 million in 2025, a roughly 25% jump in the latest year (Match Group, 2025).

That trajectory is rare in a maturing category. Most large apps are flat or falling, so Hinge’s double-digit growth in revenue, users, and payers is the standout story in dating app data for 2025 and into 2026.

Spending per user is part of the story. With about 1.95 million payers generating $691 million, Hinge earns more per paying user than many rivals, a sign that its audience will pay for features that improve match quality.

Hinge Gender Ratio: Male vs Female

Like most dating apps, Hinge skews male. The user base is estimated at about 60% to 64% male and 36% to 40% female (industry estimates, 2025). Hinge does not publish an official gender split, so these figures come from third-party panels rather than the company.

The imbalance shapes the experience. A male-heavy base means men and women see very different volumes of likes and matches, a pattern that holds across the major apps and that we cover in our Tinder statistics as well.

Even so, Hinge’s gender gap is narrower than on some hookup-focused apps, which helps explain why women often report a better experience there than on platforms built around rapid swiping.

Hinge Match Rate and Likes Per Day

This is the area with the least official data, so caution matters. Hinge does not release an official match rate or an average number of matches per like, and figures that circulate online should be read as estimates, not company data.

What is documented is the free-plan limit: Hinge gives users about 8 likes per day before prompting an upgrade. Reported match rates per like tend to run higher for women than for men, in line with every major app, but without a named dataset these numbers stay estimates rather than fact.

For users, the practical takeaway is simple: treat any single match-rate number with suspicion unless it names a dataset and a year. Outcomes vary enormously by profile quality, location, age, and gender.

Hinge Success Rate and Relationships

Hinge markets itself as the app designed to be deleted, and its outcome data is its strongest selling point. In The Knot 2025 Real Weddings Study of nearly 17,000 couples, 36% of those who met on a dating app and married met on Hinge, ahead of Tinder at 25% and Bumble at 20%.

The app’s own surveys point the same way. In Hinge’s We Met data, 90% of users rated their first date positively and 72% said they wanted a second date. About 87% of users say they are on the app for a serious relationship rather than casual dating.

These outcome numbers are central to Hinge’s brand. By measuring real dates and relationships rather than swipes, the app has built a reputation for intent that its marketing leans on heavily.

Why Hinge Is Growing

Hinge’s growth rests on a different design. Instead of a deck of photos to swipe, it builds profiles around prompts and lets users like and comment on specific parts of a profile, which encourages conversation over snap judgments.

The positioning is deliberate. Hinge brands itself as the app designed to be deleted, aimed at people who want to leave dating apps because they found someone, and that message has landed as swiping fatigue spread across the category.

Who Uses Hinge: Age and Intent

Hinge leans young and intentional. The largest age group is 25 to 34, at about 32% of users, with most of the rest spread across the late teens to mid-40s (industry estimates).

Intent is the differentiator. With roughly 87% of users seeking a serious relationship, Hinge attracts a different crowd than apps built around rapid, casual swiping, which is part of why its marriage numbers run ahead of larger rivals.

That intent shows up in behavior. Hinge users tend to write more on their profiles, answer prompts, and message with specific questions, which the app encourages through its design.

What Hinge’s 2025 Gen Z Report Found

Hinge also publishes research on how its users date. Its 2025 D.A.T.E. report surveyed about 30,000 Hinge daters worldwide and focused on Gen Z, aged 18 to 28. It found that 84% of Gen Z daters want new ways to build deeper emotional connections, even though many hold back early on.

The report shows a gap between wanting depth and showing it. About 48% of Gen Z men hold back from emotional intimacy for fear of seeming too much, and 52% said they felt ashamed after being vulnerable. Daters were 85% more likely to want a second date when asked thoughtful questions, yet only about 30% felt their dates asked enough.

The report also looks ahead. About 67% of Gen Z daters said they want to build connections without relying on alcohol, and 60% of younger Gen Z, aged 18 to 22, were open to AI help with dating.

Hinge Pricing and Premium

Hinge is free to use with limits. The free plan offers about 8 likes per day, after which users are nudged toward paid tiers (Hinge, 2025).

Paid plans, marketed as Hinge+ and HingeX, give unlimited likes and stronger filtering, and they are the engine behind the revenue figures above, with roughly 1.95 million people paying in 2025.

Hinge vs Tinder and Bumble

On raw size, Hinge is still the smaller player. Tinder leads with about 75 million monthly active users, while Hinge sits around 30 million, but Hinge is closing the gap on revenue growth and on outcomes.

The contrast is clearest in marriages. Among app-met married couples, Hinge leads at 36% versus Tinder’s 25% and Bumble’s 20% (The Knot, 2025), even though Tinder has far more users. For reviews of where each app fits, see the best dating sites.

The strategic shape is a market splitting in two. Tinder still owns scale and casual dating, while Hinge is winning the relationship-minded segment, and Bumble sits in between as it restructures.

Methodology and Sources

Official figures come from Match Group investor reports and Hinge. Market and user estimates come from Business of Apps, which draws on company filings and third-party panels. Marriage figures come from The Knot 2025 Real Weddings Study of nearly 17,000 couples. Match rate and gender ratio numbers are labeled as estimates because Hinge does not publish official benchmarks. Figures are updated as new data is released.

• Match Group investor reports (Hinge Direct Revenue and users)
• Business of Apps, Hinge market data
• The Knot 2025 Real Weddings Study
• Hinge We Met survey data
• Hinge 2025 D.A.T.E. Gen Z Report (~30,000 daters)